July 6 2021
Google AdWords is one of the most lucrative PPC (Pay Per Click) networks. With such huge potential, it's almost impossible to fail. This is why Google AdWords is usually what attracts many entrepreneurs to make their online business bigger and better. But with the increasing competition, how you can stand out from the rest and still be able to earn a good profit using Google AdWords? We have the answer for this.
It's 100% client-facing google ads template! Not even a thing. Our job is to manage all the parameters that clients will set to ensure they get the best ROI. That's how we define ourselves. As clients, we are looking for a Google AdWords campaign which will bring us good ROI, which includes good PPC, KPI and of course, client-facing metrics. The Google AdWords campaigns that will bring the best results for our clients are those which will contain all these components. To get more insights related to this subject, click this link.
Once the client-facing part is out of the way, we focus on generating the quality traffic that we know our campaigns will deliver. There are many ways how we measure the quality of traffic a website gets. Some of them are the kpis (keywords per click), the conversions (asking action) and the click through rate (CTR). All these KPIs are important since they will tell you how well your ad campaign is performing and will indirectly affect the success of the Google AdWords campaign.
How do we use these two internal reports to measure our google ads performance? The kids will tell you whether your keywords are being searched and clicked by your audience. However, they won't tell you what are the actual conversion rates that your ad group is earning. These types of internal reports can also be used to track the PPC and KPI metrics from the dashboard. This is what's known as a microcosm in Google AdWords. And the way how you will use it is by dividing the number of qualified leads you got by the number of visitors you get. See this site: tenthousandfootview.com to learn how to use the Google AdWords templates.
Meanwhile, the CTR or click-through rate tells you whether your advertisements are actually getting opened by your visitors. So how we can divide the number of impressions or clicks by impressions? By dividing it by the number of impressions, we will be able to know how many times your advertisement was displayed on a person's browser. And we can know this only after the ad was clicked on.
Lastly, the internal reports from Google AdWords will tell you about the cost per click. In short, this means the price advertisers will pay for each click on their ads. This is the standard fee that you will pay for each campaign. But the cost per click can change depending on how aggressive your ads are. And this is an important metric to consider because this will affect how much you will make from your campaigns.
This post: https://en.wikipedia.org/wiki/Pay-per-click elaborate more about this topic, so check it out.